Media Solutions, a leading resource for searching apartments for rent nationwide and a division of Dominion Enterprises. Apartment seekers can now receive a text message with turn-by-turn directions to apartments in the San FranciscoBay area by calling Dial Directions’ free voice-activated service advertised in their local For Rent Magazine.“At For Rent Media Solutions, we believe in leveraging cutting-edge technology with traditional print media to offer our advertisers the most comprehensive marketing strategies to reach as many apartment seekers as possible,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “By offering Dial Directions to For Rent Magazine readers in the Bay area, we’re giving our advertisers an opportunity to grow leads in their apartment community in a matter that is unmatched in our industry.”
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How It Works
The apartment prospect dials “D-I-R-E-C-T-I-O-N-S” (347-328-4667) on their cell phone. This number is made available to the prospect through the fill page located within For Rent Magazine. Once they have made the free phone call, the prospect can then verbally give their current location and destination. This can be a specific destination address or intersection. The service responds via text messaging with turn-by-turn directions, directing the prospect to the property. There is no registration cost or service fee to use Dial Directions. Only standard cell phone minutes or text messaging fees charged by a carrier may apply.The initial launch was implemented in September in the San Francisco Bay Area market, which includes more than 90,000 For RentMagazine distributed monthly to approximately 1,200 distribution outlets.“Partnering with the For Rent Magazine, a well-regarded publication in the multi-family housing industry, enables us to reach millions of people who need to get directions quickly and easily,” said Amit Desai, co-founder and chief product officer of Dial Directions. “Whether you’re coming from work or spending the day looking for apartments, all you’ll need is For RentMagazine and a cell phone, and you’ll be on your way to finding your next place to call home.”This month, For Rent Magazine will make the Dial Directions service available to more than 30 markets nationwide. By December, the service will be available to all 190 For Rent Media Solutions markets, giving the apartment seeker the opportunity to easily locate the apartment listing of their choice with a simple free telephone call.
About Dial Directions
Dial Directions provides the industry’s best platform for voice-activated location-based services. Dial Directions’ first of a kind phone service “D-I-R-E-C-T-I-O-N-S” (347-328-4667) enables any cell phone user to call and ask for directions to any address, store destination or public event, and receive directions by text message instantly. Now available in over 2,700 cities across 15 metro areas across the U.S., including New York, San Francisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., the free service bridges the gap f